EUEOM missions have a media component that focuses on media performance. Media monitoring is conducted using international methodological standards of quantitative and qualitative analysis used by the Osservatorio di Pavia and the European Institute for the Media.

The media monitoring focuses more specifically on the coverage of the media during the electoral campaign and includes the right of access, allocation of coverage and balance in the electronic and printed media. In addition, the media monitoring unit observe the tone of the media outlets.

The monitoring unit will observe a panel of electronic and printed media to asses the media coverage of the elections:

. The access granted to political parties, alliances, candidates, minorities groups in the mass media;
. Whether the coverage of candidates is fair and balanced;
. Whether candidates standing for election were covered by the media in a unbiased and equitable manner;
. The tone of media coverage towards the candidates.

The electronic media sample is chosen according to national coverage, both private and public. For printed media the sample is set up according to the mass circulation papers and reflects the views between opposition and government. Both printed and electronic media are monitored on a daily base by a team of six national monitors. The media unit monitors during peak time viewing and listening throughout the period of the election.

As well as measuring the time and space allocated to political actors, parties and candidates, the media unit will also measure the tone of media coverage according to a three level scale (positive, negative and neutral) in order to assess the overall tone of the media outlets towards contestants and the different political parties.

The media unit has a team of six national monitors managed by the media expert. The monitors have been trained on the quantitative and qualitative analysis. They observe the sample of mass media. The media monitors report on a daily base to the media expert on their findings. The EUEOM, after analysis of the findings, draws chart reports on the performance of the media and is part of the overall evaluation of the election process.